China Dataset

Mobile apps can attract customers when companies offer some exclusivity, such as exclusive discount coupons in the app .

Since the user is not browsing the internet, there is less competition for their attention and you can achieve a good conversion of leads into customers.

What bottlenecks can it ...

As shown in the cases of companies that succeeded through the use of referral marketing — for example, Uber, which offered discounts on the first trip and, after the referral was made, the customer who referred the trip was also entitled to a coupon for future uses —, you can do the same with your ...

adoption of effective marketing
3 steps to an effective digital adoption strategy
If you have followed our latest articles here on the UP2Place digital blog, you will have already realized the importance of having an effective digital adoption strategy .

Even with large investments aimed at ...

Why do you need an effective sales funnel?
If you stop and think about it, you'll notice that all companies that make sales have some kind of sales funnel – even if it's not something planned.

Because a website for a service that attracts people through word of mouth is a basic sales funnel, as is ...

Today’s customers demand useful information from a company before they even consider a purchase: 74% of purchasing decisions prioritize the first company that provides the value and insight they need.

Remember that relevant content helps build trust – a crucial ingredient in a consumer’s purchasing ...

Finally, extensive decisions are made about higher-cost products and infrequent purchases. These require a lot of involvement, often focus on unfamiliar brands or products, and require more attention and research efforts to ensure buyer confidence.

For example, no one buys a huge flat-screen ...

Some say that content is no longer king. The new reality would be that word-of-mouth marketing takes over. So brands would no longer have the power to just push content and hope that leads will come.

But the reality is that inbound marketing plays a decisive role in generating and obtaining this ...

Sustainability represents an important milestone in building a society that is more committed to the impacts it causes to the planet. One example of sustainable practices adopted globally is the use of renewable energy, such as biofuels. As the name suggests, this is a type of fuel of biological or ...

Article title next to a photo of representatives of the three branches of government at a ceremony, holding the 1988 Constitution

Brazil is structured on the basis of three fundamental pillars: Legislative, Executive and Judiciary. These three branches of government are responsible for upholding ...

Meanwhile, in Sweden, offices are 15 square meters, with the smallest being 7 square meters. Only the offices reserved for party leaders are larger: 31 meters.


Furthermore, in the Swedish system, no parliamentarian has a private secretary or can hire advisors. Each party receives a budget to hire ...