First of all, it is important to highlight that lead generation strategies must be 100% focused on increasing the brand's authority.
Therefore, a good practice is to invest in advertising campaigns, focusing on quality content. Although paid media requires a larger budget, the return is usually faster, and it is easy to reach each stage of the funnel.
So, ads that are served via search, social media or the web serve potential customers at every stage of the buying cycle, from the top of the funnel to the bottom!
8. Invest in a webinar partnership
A webinar represents a strategy that is betting email list becoming an alternative for events during the pandemic, as in addition to being a simpler format, which does not require the physical presence of speakers , it also reaches more people.
Another positive point is that webinars are more current , so you can cover multiple topics at once, which helps educate your visitor.
This way, it allows you to create a greater connection with your audience, as the reach is greater and you just need to add a question section to answer their questions. All of this is essential for engagement!
9. Take quizzes
Another example of generating qualified leads is using a quiz, as it is an informative and easy-to-understand tool to get to know your lead better. Here, you will identify the doubts and obstacles that potential customers face, in a fun way!
10. Invest in YouTube SEO
You may not know that SEO is also present on YouTube! Yes, using cards, end screens, keywords and tags, you can increase your video's ranking and achieve the best positions.