Periods of crisis bring about an imbalance in the economy and trade, changing the way the market works. Therefore, it is more than normal for companies to find it difficult to reach their sales targets and remain present on their customers' radar.
Although there is no right answer or infallible advice for selling in times of crisis, Professor Mário Cunha, who is responsible for the Strategic Sales Management course at LIT , gave some tips in an exclusive class for students on the platform to continue generating revenue even when the scenario is not favorable.
Check out the professor's 5 tips for selling in times of crisis below
Ask relevant questions
More than ever, it is necessary to understand what your ghana whatsapp data customer values or needs, especially considering the new context brought about by the crisis. To find this answer, ask relevant and assertive questions to discover what really makes sense to potential buyers. Mário explains that you need to be available, to talk and ask questions.
Face the facts
We know that dealing with the crisis is difficult and very stressful, but it is necessary to face the facts head on. In other words, work with the resources you have, no matter how scarce they may be. At a time like this, there is no point in just complaining about the lack of money, tools or employees. You need to act. The professor emphasizes: "Let's do the best with the resources we have now."
william-iven-gcsNOsPEXfs-unsplash
Organization and courage to change what was planned
When we talk about a crisis, we are also talking about a lot of work. This is because it is necessary to redo planning and start solving problems that did not exist before. That is why, at this time, it is crucial to be organized, know how to prioritize certain tasks and be focused.
Adjust your mindset
Remember that annual plan you made back in January? Or that budget that was already perfectly calculated for each month? When a crisis hits, everything goes down the drain and you need to review your goals. That's why the professor's tip is to adapt your mindset to this new context: "What was a priority yesterday is no longer a priority today. Keep in mind the perpetuation of your business, creating and maintaining value for your customer."