What are the risks for business?

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Attention to data privacy is growing worldwide. In order for a business to continue successfully communicating with clients, it is necessary to know the rules. In Russia, the FAS and mobile operators monitor the correct execution of consents for mailings. Gleb Yastrebkov, Marketing Director of SMS Traffic, shared instructions for drawing up consents, following uganda telegram database which you can protect your business from fines.

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Let's first figure out what the consequences are of incorrectly drafting consent for mailing or the lack thereof.

On the part of telecom operators, the risks are as follows: if they receive a large number of complaints about receiving mailings without consent, the sender will be blocked. In addition, businesses should be prepared that the operator can request consent without a subscriber's complaint, so to speak, preventively.

The FAS provides for administrative liability for sending advertising, service and other messages without the recipient's consent. The fine for legal entities ranges from 100 to 500 thousand rubles (Part 1 of Article 14.3 of the Code of Administrative Offenses).