Data has always been used to help marketing professionals understand their audience and develop strategies. But today, with an increasingly digital world, the amount of information generated about customer profiles and behavior has increased exponentially.
This is how Data Science has become an indispensable ally for professionals in the field. And the best way to improve this skill is through continuous learning, of course.
Why is learning Data Science so important?
Learn Data Science applied to MarketingThe more characteristics marketing professionals know about their audience, the more assertive they will be in their ability to impact them. However, dealing with this data requires different skills that are still little explored in the sector.
Read also: After all, what can data do for your company?
"Professionals are used to working with very structured denmark whatsapp data databases that can be easily worked with. But internet data is not structured, that is, I need to know what I, as a Marketing professional, can collect and what can bring me intelligence", said Professor Lilian Carvalho, PhD , who teaches the courses Fundamentals of Digital Marketing and Strategic Marketing at Saint Paul.
Read also: Databranding: data in favor of Marketing
In a class on the topic, the teacher explained the changes that technology and digital transformation have brought to those who work in Marketing.
Among them, Lilian highlights the differentiation of functions within the area, with professionals dedicated to the creative and content production side, and others committed to understanding, reading and interpreting data.
Another change is in the consumer journey, which, traditionally known for being linear, now takes on different directions.
Linked to these changes are also ethical and privacy concerns related to the collection and storage of data by companies, an increasingly relevant topic given the new rules brought in by the General Data Protection Law (LGPD ).
Successful Professional Journey
Take the next step in your marketing career
Now that we have seen the importance of Data Science in marketing for assertive decision-making, it is time to further develop your skills in the area.
Saint Paul's Business Intelligence course offers practical and advanced training focused on transforming data into strategic insights. With it, you will learn how to use BI tools to increase the potential of your marketing campaigns, optimize processes and generate measurable results.