How Digital Tipping Services Work

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In non-cash payments in Russia accounted for 83.4% of all payments , according to the Central Bank of the Russian Federation. Modern people pay with cards almost everywhere, many have lost the habit of using wallets and physical money. This also stimulates the digitalization of areas that were previously tied to cash: in particular, tips.

Today in Russia there are many services for online uruguay telegram database gratitude of waiters, taxi drivers, manicurists and other employees of the service sector. Evgeny Prokhorov, Director of Business Development of the Shokoladnitsa Group of Companies, told us how such tools work, how businesses can use them and what their effectiveness depends on.

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Services can be divided into two large groups: external and internal.

Internal — these are options built into mobile apps from different companies. For example, Yandex Taxi offers to rate the driver after the ride and decide whether to tip him. The client just needs to select the appropriate option — “No tip” or a button with a certain amount of gratitude. Similar internal tipping options have been implemented by some retailers offering online delivery.



electronic tips


Photo: Yandex Tips

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External services are products that are usually used to thank for an offline service. For example, for service in a restaurant, for a workout in a gym, for help with gas or washing a car. This large category can be divided into three more blocks.