First, the focus of this concept is on planning and executing actions that consider all the factors involved. In other words, it becomes easier to achieve advertising and sales goals , as well as build brand authority.
This mix is part of a company's entire planning, helping to define more effective sales strategies for winning over and retaining consumers , by integrating sales and marketing and generating more quality for the sectors.
Discover the 4 Ps of Marketing
To better understand the concept, we will explain what each ameriplan email leads of the 4 Ps means. Check it out!
1. Product
It represents what the company makes available to the consumer, which can be a product or service. In other words, it is a phase that aims to understand the particularities of the offer , seeking some differentials to stand out from the competition and win more customers.
Furthermore, there are some questions that facilitate this process, they are:
What are the needs of the target audience ?
What should be done to achieve them?
How can the product be a differentiator?
what does he look like?
What are the technical details of the composition and packaging?
What is the product life cycle?
To clarify these questions, it is essential to understand the characteristics of your target audience to understand which elements are interesting to consumers.
Example: the unique value proposition your company offers.
2. Price
In this case, it concerns the sales value of your product : this definition is very important for the success of the business, since its survival is also linked to this factor.
Above all, price helps determine the direction of the organization, as it is by obtaining capital that it will:
be able to pay production costs ;
invest in improvements;
profit.
The idea is to achieve a price that does not leave the profit margin low and make the business unviable, nor scare customers and harm sales.
It is necessary to evaluate several points to arrive at a price, such as:
payment methods;
costs involved in the process;
special prices for loyal customers;
how the consumer sees the product.