Best Practices for Creating Product Pages

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For example, one way you can use product pages to convince your audience that they’ll be happy with their purchase is to show that your products and services also come with access to your team’s expertise. On Vivion, each product page includes an Ask an Expert section. Here, potential buyers can submit their questions and receive feedback from the brand’s specialists, who can answer technical questions about the ingredients and chemicals sold by the company.

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Or, of a slightly more common way to prove your commitment to customer satisfaction, enrich product pages with B2B-oriented instances of social proof such as awards, certifications, case studies, or statistics — as done on the Want Payroll product page. These page elements won’t just build trust and inspire sales. More importantly, they’ll set your prospects’ expectations regarding the results your solutions can deliver. This will prevent the disillusionment that often happens when brands overpromise and then underdeliver.

4 Best Practices for Creating Product Pages
Get the Pricing Right
Finally, don’t forget that your audience is guaranteed to consider price before investing in a product. And although B2B customers may be prepared to spend more on a solution that does what they need, it’s still essential to plan your pricing strategies in a way that will convince your audience that they’re getting a good deal.

Fortunately, there are a couple of proven-to-work tactics to help you achieve the desired goal.

The first is to use anchor pricing. This will enable you to croatia cell phone number database encourage web visitors to associate your solutions with high value, then convince them to convert by calling their attention to the fact that they can acquire said value at a discounted price.

It’s what most e-commerce brands do — check out the example by GILI below — as it’s an effective way to boost sales while being relatively easy to accomplish design-wise.

4 Best Practices for Creating Product Pages
The alternative to anchoring via monetary value is to highlight worth through feature access. This model is most commonly used by SaaS brands like Slack, which target a wide variety of users whose needs greatly vary.

Feature-based pricing is an excellent option for businesses aiming to convert leads. It allows for free solution access that helps create a wide customer base while still leaving plenty of room for making a profit by charging for advanced functionalities.
Is paying for lead generation worth it?
Investing in professional lead generation is often well worth it, especially when you consider the time, resources, and expertise required to execute an effective strategy in-house. An experienced lead generation partner can deliver high-quality leads that are ready to convert, giving you a competitive edge and a solid return on your investment.