Anyone who thinks creativity is dead is wrong.

[nrumohammad0]

Today we live in a “creative society”, where everyone can (and must) think out of the box to re-invent a world in revolution.


Creativity can no longer be in the hands of creative direction alone, but must list of bahrain consumer email permeate every department and every professionalism of the agencies. The truth is that there has never been so much need for creativity as today.


Communication has become bi-directional, channels have multiplied and all this has made marketing so complex that it requires an integrated approach between data, thoughts and professionalism. The best creative process is the one that brings people with different skills around the same table to discuss, compare and collaborate.


We already have examples to show that collaboration between professionals within agencies is a winning strategy. Sometimes we ask ourselves: does the idea come from the creative direction? From the development team? From the accounts? There are no more lone heroes , the more people can collaborate, the better the result will be.