Virtual Assistants: The New Marketing Touchpoint

[nrumohammad0]

Home > Branding > Virtual Assistants: The New Marketing Touchpoint
Virtual assistants have become a huge part of the market (and our homes) and voice has become the new frontier of marketing. While there is some debate about how important they will be in the future, this is the year to optimize your content for virtual assistants.
Voice technology is everywhere, paying attention to it is not only a must, it is inevitable as it is influencing the world of marketing, advertising, retail and, of course, online searches. There will be changes in the way consumers behave that will be crucial for us marketers if we want to continue to be in the right place, at the right time and, above all, targeting the right audience .

A survey by NPR and Edison Research revealed that 65% of people who use list of azerbaijan consumer email smart speakers today could no longer do without them. This is why it becomes crucial to know more about how we can use them and the technology behind them.

Who is using them?
More and more people! In February 2018, a PwC survey of 1,000 people in the United States revealed that 72% of respondents had used one of these devices and only 10% of them had never heard of them. The people who used them most consistently were between 25 and 49 years old and 65% of respondents in this age group said they spoke to their smartphone's voice assistant at least once a day.