By Sergio Koller
Account Manager at SE Ranking
ANDLink building is one of the most controversial areas of SEO. We all know what Google's guidelines tell us, but as practice shows, blindly following each and every instruction of the search engine may not lead us anywhere.
The point here is that even today you still need links pointing to your website to prove to search engines that your website is relevant and of quality. Sure you can get some backlinks naturally , but they are never enough. Plus, even natural links tend to disappear over time. That's why link building exists. It's a very difficult game without strict rules that work the same way for everyone.
Therefore, when talking about link building there is ghana business email database always room for free interpretation of the guidelines and, at the same time, many decisions are not based so much on "dogma" but on the experience of the person who must make them.
Since absolutely (almost) every website in the world is fighting for more links, the SEO specialist community unites people from all over the world and women are a particularly powerful part of this community. For this article, we have reached out to 6 women, who are link building professionals , and asked them to share their experiences and perspectives on the most controversial topics in their area of expertise.