Basic principles of writing text for a selling SMS mailing

[tmonower111]

There are special requirements for texts for SMS mailings. The main list includes:

Specifics . SMS are read more often than emails, but not always read to the end. Therefore, do not spread your thoughts around - get to the point right away.
Respect for the reader . You can't "shout" in caps or use a lot of emoji. Exclamation marks and question marks should also not be overused - this is unprofessional.
Correct sending time . According to research, it is hong kong b2b leads optional to send out mailings on Monday or Sunday from 12 to 15.
Adequate frequency . One SMS per week is enough, do not spam.
Calls to action . Offer to send a message, register, or provide a promo code.
Personalization . Address the recipient by name and take into account their preferences.
Limited time offer . If the promotion is always valid, the reader will immediately lose interest in it and then forget about it altogether. It's a different matter when you need to hurry.
Availability of data about the sender . Recipients often ignore impersonal SMS, so include your phone number, name, email.
Special offers . Offer a promo code one week, a discount the next, then send out a bright advertisement. Your task is to arouse interest.
Laconicism . A 70-character SMS is the best. You can make the message longer, but you shouldn't write too much.