11 advantages of having a professional website: benefits in 2024

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Having a professional website increases your company's visibility and credibility, generates leads and increases sales through SEO and Google Ads campaigns.

It improves advertising effectiveness, reduces operating costs, expands the market globally and provides better customer service.

Additionally, it strengthens the brand with its own domain and allows for consistent and personalized marketing campaigns.

advantages of having a website
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The Jobs to Be Done Theory united kingdom mobile phone number the Importance of Having a Website
13 advantages of having a professional website
1. Increase Your Company’s Visibility and Credibility
2. Lead Generation and Sales Increase
3. Improvements in Advertising and Marketing
4. Reduction of Operating Costs
5. Global Market Expansion
6. Better Customer Service
7. Have your own digital address
8. Setting Up Email Addresses
9. Flexibility and Ease of Upgrading
10. Content Creation and Authority Building
11. Website as a Recruitment Tool
How Much Does a Website Cost?
Conclusion
Did you know that 75% of consumers admit to judging a company's credibility based on its website design?

In a world where first impressions are increasingly digital, having a professional website can be the difference that puts your business ahead of the competition.

More than just a showcase, a well-designed website is a powerful marketing tool that can transform your online presence, generate qualified leads and increase your sales.

In this article, we’ll explore 13 benefits of having a professional website and how it can benefit your business in 2024, with a special focus on the importance of SEO to ensure good rankings on Google.

The Jobs to Be Done Theory and the Importance of Having a Website


The Jobs to Be Done (JTBD) Theory is a concept that suggests that consumers “hire” products and services to perform specific jobs in their lives. Rather than focusing solely on product features, JTBD emphasizes understanding the reasons and needs that drive consumers to seek out specific solutions. This theory can be applied to better understand the benefits of having a website.

When we think about the “jobs” a website can perform for a business, we can identify several crucial functions:

Increase Visibility : One of the main “jobs” that a website fulfills is to increase the visibility of the company. With an online presence, your company can be found by potential customers who are searching for the products or services you offer, whether on Google or on social media.
Credibility and Trust : Another vital function is to build credibility and trust. As mentioned earlier, many consumers judge a company’s credibility based on its website design. A professional website conveys seriousness and reliability.
Lead Generation and Sales : A website also “works” to generate leads and convert those leads into sales. With SEO and digital marketing tools, you can attract qualified visitors who are ready to make a purchase .
Education and Information : Your website can educate customers about your products and services by providing detailed information, tutorials, and relevant content. This is called ‘content marketing’ and helps answer questions and position your company as an authority in the industry.
Customer Support : A website can provide efficient customer support through FAQs, chatbots, and contact forms. This improves the customer experience and reduces the workload of the support team.

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advantages of having a website
13 advantages of having a professional website
Now that we understand the importance of having a website and the Jobs to Be Done Theory, let's detail the 13 main advantages of having a professional website and how it can transform your company in 2024.

1. Increase Your Company’s Visibility and Credibility
One of the main advantages of having a website is the increased visibility and credibility of your company.

A Stanford survey cited by Kinesis showed that 75% of consumers judge the credibility of a business based on its website design.

A well-designed website conveys professionalism and reliability, essential factors in attracting and retaining customers.

But how can a website actually increase your company's visibility?

advantages of having a website
Every day, billions of searches are performed on Google. Having a website is your opportunity to appear in these search results.

However, to make the most of the benefits of having a website and achieve a good positioning on Google, it is important that your website meets certain “requirements” established by the search engine.

Two of the most important digital marketing strategies to achieve this goal are SEO and Google Ads campaigns.

Let's better understand how each of these strategies works and contributes to increasing the visibility of your business.

SEO (Search Engine Optimization)
SEO, or Search Engine Optimization, is the set of practices that help your website appear in the first results of Google and other search engines.

When someone searches for a product or service that you offer, you want your website to be one of the first to appear. This increases the chance of receiving visits and, consequently, new customers.

Keywords: The first step in SEO is choosing the right keywords. These are the words and phrases that people type into Google. For example, if you own a bakery, your keywords might be “artisan bakery” or “fresh bread.”
Quality Content: Once you have chosen your keywords, it is important to create quality content that includes them naturally. This can be in blog posts, product descriptions, etc.
Backlinks : Having links from other websites pointing to yours also helps improve your position in Google. This shows that your website is trustworthy and relevant.
Local SEO : If your business is local, such as a brick-and-mortar store or restaurant, local SEO helps attract customers from your area. This includes optimizing your website to appear in map searches and local searches, such as “bakery near me.”
Google Ads Campaigns
While SEO brings results organically (not paid), Google Ads campaigns allow you to pay to appear in the top results on Google. This can be very effective for increasing visibility quickly.

Search Ads: These are the ads that appear at the top or bottom of search results. They are marked with an “Ad” label. You choose keywords and pay every time someone clicks on your ad (this is called PPC – Pay Per Click).
Display Ads: These are banners that appear on Google partner sites. They help increase your brand's visibility even when people aren't actively searching for your products.