Marketing Funnel: attract and retain customers

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The market is changing rapidly and companies are constantly looking for different ways to offer their products in order to stand out. Because with easy access to information, customers are more demanding. In addition, they also have greater knowledge about what they really want . With all this power in the hands of the customer, companies need to follow their timetable. This means approaching them at the right time and presenting something that suits their needs. To do this, there is nothing better than planning strategies using the Marketing Funnel . Are you familiar with this process? Not yet? Well, here is some information!

Marketing Funnel: What is it?
The Marketing Funnel is the set of steps that guide your persona from the moment they become aware of your company to the decision to purchase , transforming them into a customer. If your company is looking to optimize the sales process , understand how customers make purchases and increase efficiency, this tool is essential!

Marketing Funnel Stages
It is generally divided into 4 stages as below:

Attract Visitors: This is the learning tunisia mobile phone number discovery phase. The goal is to spark people's interest in your company. It's to make them identify whether they have a potential problem or a good business opportunity.
Convert Leads: the problem/business is recognized. Then, your audience starts to become interested and research more to find possible solutions.
Closing Clients: Solution consideration phase. The potential client begins to evaluate alternatives to solve the problem. This is where companies create a sense of urgency and show how they stand out from their competitors. All this to close a deal that is favorable to both parties.
Build loyalty and delight: this is the moment when the customer makes a purchase decision, choosing what will meet their needs. This is where you need to delight, generate impact and establish a partnership.
How to attract your persona to the Marketing Funnel?
Inbound Marketing is a good strategy for doing this. It seeks to attract your target audience to get to know your company, offering something of value before they even make a purchase . But how? It can be through content production, SEO or social media.
Once you have engaged them, just continue following the steps of the Marketing Funnel. If everything is well designed and executed, the probability of promoting your business at a very low cost and generating impact quickly is very high!

Advantages of the Marketing Funnel
Highest conversion rate
Increases empathy and strengthens the brand
Attracts new customers and generates demand
Promotes integration between strategy and execution
Integrates marketing and sales processes
It is important that your company has clear objectives and knows where it wants to go. It is also essential to measure performance and review funnel strategies , as there may be some items that need to be improved so that more and more people are attracted and converted into customers.

Find out why it is so important to build personas for your business and understand their importance within the marketing funnel.

If you don’t already have a team focused on this, why not hire an agency that specializes in this type of service? They can draw up an action plan for your sales team and increase the chances of delighting and winning over your persona.