Brand Experience: a growing trend at Cannes Lions 2019

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Brand Experience is a growing trend, as we saw at the Cannes Lions Festival 2019. The union of creativity and strategy will allow us to create unique moments with the consumer at every touchpoint.
The 2019 Cannes Lions Festival closed its 66th edition last week with a strong presence from consultancy firms and with creativity and branding focused on creating brand experiences that go beyond.

What we have been able to confirm this year is that the boundaries that delimit list of aruba consumer email agencies and consultancies are starting to thin out. Creativity and strategy are going hand in hand to create campaigns that generate an ever stronger impact on the audience.

We have in fact seen how some of the consultancy firms that presented themselves this year at Cannes have doubled the number of cases presented compared to the previous year. For the moment, therefore, even if they are not developing at the same rate, they are slowly gaining ground.