Digital Marketing Metrics: Measure your results accurately

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One of the advantages of Digital Marketing over Conventional Marketing is that everything can be measured in the online universe through metrics.

To know if a marketing campaign is generating results, it needs to be measured. The best way to do this is through metrics . However, many companies have no idea how to measure them or how important they are for the success of their campaigns. So, let's learn more about them.

What are metrics?
These are indicators that measure trends, behaviors or business variables. Therefore, they allow the company to measure and evaluate the performance of digital marketing planning actions .

Vanity Metrics vs. Success Metrics
Vanity metrics are those that are good for the ego. However, they do not provide nigeria mobile phone number information that can be applied unless they are associated with more measurable metrics. For example, the number of likes on a Facebook page indicates the maximum reach of a publication. But this information is not enough, because we must consider engagement – ​​a more measurable metric – when we want to measure the performance of a given company on social media.

Success metrics help establish the company's goals and objectives . After all, they are measurable, qualitative, and easy to collect and analyze. In addition to all this, they also show the best path to follow. This way, your company can progress with them!

How can they help your business?
You need to keep your eyes open for new business and identify potential problems as soon as possible . Metrics can help you better observe various situations for the development of your company, such as:

Different ways to focus on your audience, better understanding their behaviors and pain points and identifying the best solutions for problems that they often don't even imagine they have;
A broader understanding of how the market works;
Identifying the strengths and weaknesses of the strategy and also the execution of online actions;
Visualization of operational failures and their possible solutions;
Discovering opportunities and understanding what the investment would be to realize them;
The reduction in the level of uncertainty, as they can detect weaknesses.
Metrics in practice
More important than performing a separate analysis of each metric is to cross-reference the information and obtain even more complete results. This will help you to really know where it is best to invest, which channels are converting more leads into customers and which next steps will be most advantageous for your business.

Replicate actions that worked and modify those that did not perform as desired . That is why your company must define metrics and monitor them constantly. This way, you can make adjustments quickly, before the potential customer loses interest in what you are offering.

Over time, using metrics and doing several A/B tests of date/time, titles, CTAs, Landing Pages and others, you will know how to offer exactly what your audience wants (or what they don't even know they want yet), at the most appropriate time.

Ideally, this work should be done by a qualified professional. If you don’t have someone on your team to do this, consider hiring a Digital Marketing agency to help you choose the best options for your business.