Microcopy explained by our experts | WAM

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Every word we use has a meaning, a purpose and an effect. Hence the importance of microcopy, those small textual fragments that can completely change the user experience. We asked some WAM experts to explain the importance of microcopy within the different marketing disciplines.
microcopies

It has become a necessity to use words properly, adapting them to the list of iran consumer email context and the interlocutors. Marketing messages are increasingly designed to attract the attention of the consumer and, in a subtle way, to strike his emotions. In this context, microcopy fits in.

What is a microcopy?
What is a microcopy?

Christopher Murphy and Nicklas Persson in their book, A Pocket Guide to the Craft of Words, explain that microcopy: “Is the craft of words at a micro level, considering how words can fulfill a functional requirement , aiding and enhancing interactions with design, optimizing interfaces both in function and in enjoyment of use, and aiding a user on their journey.”