Finding and being found

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Bappy32
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Joined: Thu Jan 02, 2025 6:50 am

Finding and being found

Post by Bappy32 »

Microblogging service Twitter is still a pioneer when it comes to hashtags. However, Twitter is no longer the only channel that uses them: we have also seen the cardinal signs appear on Instagram, Pinterest, Google+ and Facebook in recent months. How do you use hashtags usefully per channel? And how can you use them strategically cross-channel?

To answer these questions, we first have to go back to the beginning: what is a hashtag fo south africa mobile phone number list Putting a hashtag in front of a word (or multiple words combined) is mainly a recognition mark. Common topics, such as events, TV shows and titles, become easier to track. And so you discover what is being said online about those themes. In this way, hashtags contribute to 'finding' information.

The more interesting for a brand is 'being found'. How do you approach this? Simple, you would think, I just place a hashtag for all the words in my post. By clicking on the hashtags, social surfers will automatically find my brand, right? Research and experience show that an overload of hashtags (more than two or three per tweet) mainly ensures less engagement and a spam feeling. So not recommended.
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