Some people may first come across your company through a report where they find out how your company has solved other customers’ challenges. Maybe this prospect is facing the same issue and considers using your service to similarly help them solve their own problem. This shows the strength of case studies as a starting point in bringing prospects to your product or service.
Website content is an evergreen asset that you can continuously refine. Periodically updating your copy to incorporate additional or newly relevant keywords will help you rank higher on search engines. Producing several successful case studies will strengthen your website’s SEO leverage and give each new article a higher probability list of suriname consumer email of search engine success. You can also share the same report on social media numerous times. Repeatedly sharing top-performing content helps you capitalise on assets that generate the most leads and revenue.
By publishing several case studies and interlinking between them, you will keep prospects on your website for longer. For instance, you can include 1-3 links to additional case studies at the bottom of every story. These link placements help with SEO by lowering the bounce rate and increasing the average amount of time people spend on your website. This strategy also allows potential clients to dive deeper into your brand storytelling.