The price that advertisers pay is based on actual interaction, such as a click on a tweet, a retweet, or a favorite. If there is no interaction, you pay nothing, but an ad will no longer be shown by Twitter after a while because the conversion is too low. What is interesting for advertisers is that you can quickly experience which tweets or topics are attractive and you can tweak your campaign live. Just like Google Adwords, Twitter also works with a bidding system and a maximum budget.
Marc de Vries said that he sees a lot in the organic advertising that spain mobile phone number list Twitter makes possible: “at the Telegraaf (his previous employer) advertisements were always separate from the content. On social networks you have excellent opportunities to base ads on content and people's interests”. Organic advertising is also made possible by connecting to topics that people themselves like to talk about.
Of course, a company can post tweets for free, but these often quickly disappear from view for users with a full timeline. An advantage of the promoted tweets is that they are always shown at the top of the timeline when someone is viewing Twitter and that they can be targeted to specific users. For example, Adidas can choose to show the tweets to people who have something to do with 'Nike', or with an interest area such as running shoes. To prevent too much spam from ads, users only see a promoted tweet in the timeline a few times a day.
Research into the effect of promoted tweets.