Twitter advertising currently accounts for 85% of the company's revenue, so it's imperative to start experimenting with new ways to monetize it , especially as user growth has slowed.
With 199 million daily active users, if just 1% of them sign up for Twitter Blue the social network would earn around $6 million (almost €5 million) per month in direct revenue, an offering that, if more features were added, could attract more users over time, making it a very profitable addition for the company.
Twitter account verification requests have been suspended…again
On the other hand, it has been a big surprise that the Twitter account verification service has been suspended once again after 4 years of waiting and just a few days after being restarted.
And while in 2017 the company stopped granting the coveted canada business email database blue pin to verified accounts due to the confusion that many users felt about the process and the end of this badge, now the decision has been made for a very different reason: the massive influx of requests.
Twitter said it will need to put these new requests on hold to eliminate the backlog of responses that will occur because in order to obtain the coveted blue checkmark on their profiles, they will have to meet strict new criteria .
Many users request this verification despite not meeting this series of points, because on the social network of more than 199 million daily active users, only 360,000 of them have the blue mark (0.18%) which gives a boost to their publications, a boost that they could now gain by hiring Twitter Blue.