Email Marketing Essentials for Artists Develop a strategy

[Rakibul200]

Nava art exhibition invitation An example of an email invitation to an art exhibition by artist Chris Trueman (Source: MailerLite) Monthly newsletter update Starting off each month with a round-up of your activity, any new work you’re producing, and events you’re attending, can boost engagement with followers and nurture your relationships. It can be a good idea to have themed newsletter content around big holidays, such as Christmas and Easter. folie chambre newsletter Design studio Folie Chambre’s newsletter (Source: Really Good Emails) A series offering tips on art collecting You could create content offering guidance on art collecting to support both new and experienced art collectors.

This will help to build your reputation as an latvia telemarketing list expert in your field and create trust with your audience. You could also write a piece about buying quality art, things to look out for, and maintaining a collection. canopy collections email Tips on how to collect art from art gallery Canopy Collections (Source: Really Good Emails) Tutorials Create a series with mini tutorials on how to create different art, which will give unique value to your audience. Sharing artistic techniques and advice on setting up your own studio space will be click-worthy content for your readers and encourage them to keep opening your mailers.

laura coyle creative email Illustrator Laura Coyle offers free video tutorials as part of her newsletter and plan your content Your email strategy is your why – it's important to define what you’re trying to achieve, the techniques you will use and how you will measure your performance. Ask yourself who you’re trying to reach, whether that’s new potential buyers, existing customers, art galleries or event spaces. It can be helpful to think about what content will resonate most with these audiences and find templates best suited to deliver that message.