Video formats in contextual and targeted advertising

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Here are the types of media videos by their location on Yandex Video Network resources: Streaming video (multi-roll, InStream) is embedded into a video stream and can be played before the main video, in the middle or at the end.
Video in content (InPage) - organically integrated into the page content.
In-app video (Interstitial) - plays before loading or changing content in the app.
Rewarded video is a format for mobile gaming applications. The user decides whether to watch the commercial or not. In-game currency or other bonuses motivate the user to watch.
Video in a native block (InBanner) - embedded in a banner in a mobile application.
Example of streaming video - the video plays before the main video content Video display can be tailored to users with specific interests or online behavior.
To launch a campaign, select the Display Advertising type in Expert mode: Video formats in contextual and targeted advertising
Payment is taken for impressions, you can limit the vietnam phone number material number of impressions of the video per user. The impression is counted from the second second, provided that at least 50% of the player is in the visible area of ​​the screen.
Manual bid management and three automatic strategies are available:
maximum impressions at a minimum price - for an even distribution of the weekly budget; reducing the price of repeat impressions - the price of each subsequent impression to one user decreases; Pay per view - will ensure the maximum number of views of the video in prominent advertising positions.
In January 2025, four automated strategies are available in beta mode: Search Request Growth, Website Visit Growth, Website Target Action Growth, and Brand Metrics Growth. They can only be applied when running Search Lift, Visit Lift, Target Lift, and Brand Lift studies.