The more content the better
Ok. Content needs to be qualitative and well-timed. But HubSpot’s success and the majority of leads that flow in there every day are, according to them, largely the result of a third factor: quantity. The more content, the better. It’s no wonder that HubSpot publishes buckets of it every day. And all that with a fairly small team. How is that possible? Because everyone on the team is aware of its importance. And so HubSpot employees spend a substantial part of their working day developing content.
And all that content provides 70% of the leads that HubSpot generates every day. In other words: only 30% of the leads are generated from new content. My conclusion is: work on that enormous mountain every day, because it will also russia mobile phone number list ensure your future in the long term. Finally, another smart and successful way from HubSpot to generate leads via inbound marketing: the Market Grader . After entering the URL of your website, you will receive a report that tells you how successful your online marketing strategy is. Very attractive of course. And also an excellent tool for collecting leads.
2. Choose targeting!
In the past, many companies thrived on the power of large numbers. Big is good, more is better, most is best. Of course, the masses remain important, but the way in which they are approached is fundamentally changing. Targeted marketing is more important than ever. Companies like HubSpot and Marketo are taking this new vision of marketing to the next level.