BY Alba Barreiro
Event Manager at Marketing4ecommerce
LWe call drive-to-store all marketing actions that aim to bring consumers closer to physical points of sale, relying on the use of the Internet and mobile technologies. Explaining it in a less technical way, drive-to-store is a way of capturing the attention of Internet users or mobile device users, and making them want to visit your store.
That's why it's important to follow a good drive-to-store strategy, that is, you have to plan good online ads that get buyers to come to your store and thus increase visits and sales in your business.
I'm signing up for the Webinar!
To help you discover more about this field, we invite you to join us for a new edition of our M4Cwebinars next Thursday, June 17 at 5:00 p.m. (CET) , where we will be joined by:
Andrea Navarro , Key Account Manager at Lengow
Patricia García , Operational Marketing cambodia business email database Manager Spain at Localoo
Gisela de Oliveira Duarte , Regional Sales Manager for Spain and Portugal at Publitas
Ruben Baston , Marketing4eCommerce Director
In this webinar we will talk about :
how drive-to-store operations demonstrate the importance of the Internet in the consumer journey.
how, thanks to the various communication channels at your disposal (email, SMS marketing, loyalty program), you can develop an effective drive-to-store strategy to attract customers to the store.
how, by better understanding your customers, you as a brand can meet their expectations.
I'm signing up for the Webinar!
This will be a learning-packed webinar for both eCommerce giants and companies that are just beginning to find their place in the wide digital world. Sign up now ! Remember that it is a free event that you should not miss.