What are the best practices for managing and maintaining a database?

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Additionally, data is replenished daily to keep contacts up to date. The Cognism platform allows you to organize your data so that you are notified when a target company experiences changes, such as personnel movements, acquisitions, and financial results. Such an up-to-date B2B customer base allows you to quickly identify opportunities and use them to close deals and build customer loyalty. Salespeople have access to an increasing amount of information about their potential customers. However, the number of contacts a company has is not what will guarantee the success of a sales or marketing campaign.

What matters is the quality of B2B czech republic telemarketing list contact data. You can enrich your data with different types of business information , such as: Demographic data related to personal and geographic characteristics , such as name, age, email address, direct telephone number, location, employment history and skills. Firmographic data based on company information including company name, location, industry, number of employees, and revenue information. Technographic data related to the technology stack used by employees and the organization. Time series data relates to events and changes that occur over time, such as company relocation, new hires, departures or hiring, financing, acquisition, company IPO, and participation in events.

Purchase intent data is used to track users' online behavior and predict their purchase intent based on the content they view. What is the point of having all this information? For example, when your marketing team collects contact information from people who downloaded your content, it’s not enough to personalize outreach or run nurturing campaigns. B2B data providers like Cognism fill in all the gaps and take the guesswork out of planning. By combining all these types of information in your database, you can easily identify key decision makers and influencers to launch an email campaign or develop highly targeted account-based marketing (ABM) campaigns .