As in the previous point, these are brand campaigns whose objective is to reach a large number of people . To do this, the system recommends setting up display or video campaigns.
Pro tip
It is important to measure this type of campaign by the correct KPIs : reach (impression share) and impressions or views, depending on the type of campaigns we use.
The impression share, which is information available only for the display network (and search, although this is not relevant here), is the metric that allows us to understand the market share that we have covered with our ads: the percentage of impressions that we have achieved out of the total that were available for the target that we have defined in our campaign.
Objective: Promotion of application
I'm not going to get into the debate of whether or not it makes brazil business email database sense to have an app, as that's a topic that deserves a separate post. Let's just say that if you've invested resources to develop an app for your business, it's logical that you want to promote it and thus be able to get the most out of it.
Google has a specific type of campaign for this: app campaigns . Thanks to them, you can both boost downloads and increase user interactions once they have downloaded the app on their devices, or even generate registrations to download it even before it is available, although the latter is only available to certain advertisers.
Once again, Google is banking on artificial intelligence. App campaigns are almost entirely automated: you just need to enter some texts, a budget, the languages your customers speak and the locations you want to reach. The system will generate the ads based on the resources in your app and the information you have in the Play Store. Your ads will be displayed on Google's various properties: the search engine, the display network, Google Play, YouTube and Discover.
Pro tip
There's no point in a user downloading your app if they end up not using it. Target your ads at people who are more likely to interact with the app once they've downloaded it.