By Dalí Veliz
Marketing4eCommerce Editor
ANDA few days ago, psilon Technologies, a specialist in the application of data technology in the marketing sector, presented its first Global Observatory of Brands on Social Networks , which analyses the performance of more than 1,000 brands on social networks.
Top 40 leading brands in social media interactions
To carry out this report, 1,157 brands from 15 different sectors were taken into account, and a total of 3,496 corporate profiles were analyzed on Facebook, Twitter and Instagram . The results presented refer to the first half of 2021, and have concluded that the Westwing home and decoration eCommerce is the company that has gathered the greatest number of interactions so far in 2021, in a top 40 in which there is room not only for giants such as Carrefour, Iberdrola or El Corte Inglés. Native benin business email database digital brands and eCommerces such as PcComponentes, Perfumes Club or Futbol Emotion are good examples of this.
As we can see in the image, the ranking of interactions is headed by three very different brands: Westwing , KFC and Primor . Westwing, a shopping club dedicated to decoration, leads with almost 10 million interactions, followed by the fast food franchise KFC with nearly 8 million interactions. Finally, third on the podium is Primor, one of the leaders in the perfumery and cosmetics sector in Spain, which has just over 5 million interactions.