Multiple Live Campaigns.
Not really.
In GWO you can only have multiple live campaigns if they’re different content areas. You can’t run different campaigns targeting the same content area at the same time. That means you can’t support your marketing departments campaigns without multiple pages.
T&T allows you to do this. Based on the campaign entry rules that you define, you can run multiple campaigns into the same content areas. Why would you want to do this? So many reasons. Many companies run multiple simultaneous campaigns. If you have a modularized design (most likely) then your homepage is likely to feature certain campaign-based areas. You need to target those campaigns to different segments who meet certain criteria. With T&T you can.
Nested content.
I’m not aware that GWO can do this.
T&T can for sure. You might be wondering trinidad and tobago email list 254,492 contact leads why you’d want this. Probably for the more advanced, but it goes back to the multiple live campaigns, and content re-engagement when combined with landing page optimization. Gets quite tricky, but definitely possible.
Campaign Preview.
With GWO, sorry that’s a no-go.
With T&T use Onsite to preview what your variations will look like on the page, before you go live. Allows you to validate your test before you go live. Pretty handy.
Tag based.
Yes both are tag based. Both require you to put tag onto the page.
T&T uses a <div> tag coupled with a lightweight piece of JavaScript available to any future test, whereas GWO uses fairly heavy JS, customised for this particular test only.