Quality Content Increases Your Rank for Branded and Category Searches by Connecting Your Brand with Prospective Buyers
We’ve already established that your website can benefit from featuring early on for category searches. But it’s also helpful to feature for brand searches. Compelling articles that connect your brand with prospective buyers at specific touchpoints enable you to build brand trust.
The moment of choosing a brand can happen anywhere during the research process. Copy in front of your audience for each step of their journey through the sales funnel can list of slovakia consumer email help you lead them towards a final decision to choose your brand. Brand awareness can develop when you provide the right information at each stage of the journey. By the time your prospective buyers are ready to engage with your salespeople, they’re already aware of your expertise.
With the help of a content writing company, you can produce information in the most popular formats. According to Statista, how-to articles are the most popular at 77%, followed by news and trend-focused articles, with eBooks and guides taking up the third spot for most popular content formats.