Hyper-segmentation and direct selling

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nrumohammad0
Posts: 145
Joined: Sat Dec 28, 2024 7:02 am

Hyper-segmentation and direct selling

Post by nrumohammad0 »

In the pre-pandemic years, brand-centric strategies aimed at a broader audience dominated. Now, tactical and hyper-segmented campaigns are triumphing , looking for specific niches and with objectives linked to new bookings.

For this reason, all the speakers agreed on the need for reliable data and list of djibouti consumer email on the need to make the most of the tourist or traveler's stay at the hotelier's facilities as a starting point to understand their tastes and thus be able to use them in the future with personalized campaigns.

The new traveler puts safety first - even inside the hotel itself - and experiences related to the destination. Flexibility in booking or cancellation, visibility of the hotel's Covid standards, response to the crisis ... these are new factors that are given priority even above the offer and price, and we must adapt to it.

Direct sales are gaining importance compared to traditional tour operator channels, the current hotelier has realized that he must strengthen his knowledge of the customer and this leads to a growth of direct channels/brands and digital channels. It was, in short, a very enriching discussion in the company of varied guests: from large hotel chains to small independent chains, through partners specialized in digital marketing, traveler behavior and tourism destinations.
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