FITUR 2022: Technology and tourism to regain momentum

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FITUR, International Tourism Fair, held its 42nd edition, from January 19 to 23. Under the motto “We embrace the world. We are tourism”, the event once again brought together professionals from all over the world, physically and virtually, to discuss the present and future of tourism and the trends that will mark the coming years. A delegation from We Are Marketing, like every year, was present. It is impossible not to take part in such an important event.
The 2022 edition of the FITUR Fair in Madrid has just ended and we can list of myanmar consumer email assure you that, once again, it was a very satisfying event. The motto that accompanied this edition of FITUR was: “We embrace the world. We are tourism”. The tourism sector has been going through difficult times since the arrival of Covid-19, but this edition was characterized by optimism and the desire to look to the future.

A total of 6,933 companies participated in FITUR 2022 , with an international representation of 107 countries and regions, while 600 were the main exhibitors. It was an edition that, following in the footsteps of FITUR 2021 (the first post-Covid edition), offered a digital space ( FITUR LIVEConnect ) to open access to anyone interested in the fair, regardless of availability or possibility to travel.

Participating in FITUR has allowed us to grasp the new trends in world tourism , both national and international, and to support the clients we collaborate with in their projection: FITUR is the best showcase to spread the desire to travel again.