Email marketing trends you need to follow

[Rakibul200]

Ensure your tone of voice is consistent and relevant it may sound obvious, but you should double-check that your emails, website, and social media channels have a consistent tone of voice, branding, and content. Are you a cheap and cheerful guesthouse that appeals to budget travelers? You might want to sound casual and friendly. Do you cater to business travelers and large corporate events? Authoritative and professional might be more suitable. Only you can decide based on the kind of accommodation you provide.

And remember that you are of course tunisia telemarketing list allowed to change your tone of voice based on your target audience, on a per-email basis! For instance, local travelers won’t need information about sightseeing options, whereas those coming from abroad are more likely to be interested in these kind of activities. This could impact how you write as well as the content you offer. ) workshop the subject line subject lines are the first words your subscribers will read, and they’re the main reason they will open or delete the email.

Make sure they’re short (so they can fit on mobiles) and to the point. Avoid click-bait and try to generally be informative rather than sales-y. Personalization is also a good tactic. Using a contact's name in the email subject line can increase open rates by ! Pro tip: if you’re not sure about how the subject lines will look on your customers’ devices, give our free subject line tester a go! ) images are great – but remember mobile users! Most email marketing platforms let you use templates for your email design.