Post reach: The estimated number of people who will see a particular piece of your content at least once during a given time period. The number of times a piece of content can be displayed, regardless of whether it is interacted with, within a given time period. Potential Reach: The potential number of people in a brand's audience, including friends of audience members or other community members, who may be able to view a piece of content during a given period of time. Audience share: The estimated percentage of people a brand will reach compared to its competitors.
Engagement Rate: Compares a brand's engagement chinese overseas british data rates to others in similar industries. Share of Voice: How important a part of the conversation a brand has compared to others in their space. Sentiment: The percentage of positive, neutral, and/or negative reviews about a brand. Video Views: The number of times your video content has been viewed on channels like YouTube, Vimeo, or Facebook. Engagement Metrics: Interaction and Interest in Your Brand These numbers show how people are interacting, sharing, and exchanging your content on social media. Boost Factor: The average number of shares for each post.
Depending on which networks you are active in, you can split the boost factor by focusing on: Twitter retweets Facebook reposts LinkedIn reposts Pinterest repost Instagram repost Average Engagement Rate: The percentage of your total audience that interacted with your content in some way on a social channel during the reporting period. Comment Rate: The average number of comments your content receives per post. Conversation velocity: the number of conversations that occur in a single social media post. On Facebook, Google, LinkedIn, Pinterest, and Instagram, this would be comments; on Twitter, this would be replies. Engagement as a percentage of audience: The total number of interactions across all social networks divided by the total audience.