Advertise on Facebook and Twitter Paid content advertising is tracked and targeted, especially on social media, and an ad promoting an article can get far more attention than an ad promoting a business directly. 69. Google Ads The cost of targeting super-specific, niche phrases is often low. Set a small budget and test a few variations of the ad copy. If the article has a high conversion rate of email signups, you may find that the cost was worth the new subscribers. 70. Advertise locally They are popular because they are effective. Networks like Outbrain cost money, but they can put your article in front of a huge audience.
Test and optimize your headline and image chinese overseas america data on social media before committing to a large advertising budget of your own. 71. Retargeting It's easier than ever to get people to your site. Retargeting isn't expensive or difficult to set up. Promote your content in an ad that only appears to visitors who've visited your site once. This tactic makes every other tactic more effective because it keeps your brand visible long after they've checked out your message. 72. LinkedIn Content Syndication Once he's run his course on your site and the visits and shares seem to have died, put the article on LinkedIn Pulse, their publishing platform.
Just click the " copy and paste. Now it will be visible to a new potential audience. If you want to bring people back to your site, post an excerpt of the article (50% - 80% of the full text) and add a call to action at the end of the post, encouraging readers to visit your site. Here's the traffic to these CTAs over the last year. If we had added campaign tracking code to every internal link in each of these syndicated articles, the corresponding traffic would have been much higher, I'm sure.