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The purpose of email list segmentation is to identify groups of contacts who share common characteristics and thus adapt communication to their expectations and needs. By making email communication more relevant , you can achieve higher engagement and conversion rates . And not by a small margin: according to the analysis of the Email Marketing Market in Italy , personalized emails already in the subject line register, on average, opening rates that are 5 percentage points higher than non-personalized emails . preview contact segmentation with getresponse Contact Segmentation Example in GetResponse The way you segment your audience can vary depending on the type of business you are running or the goal of your email marketing campaign.


For example, a nonprofit organization might segment germany telegram data its customers based on the average size of their donations. If you run an e-commerce business, you might also plan to target communications to users who have made purchases in the last 90 days. Beyond these examples, here is a list of criteria with which to segment your mailing lists : demographic information (e.g., gender, age, income); company information (e.g. company size, monthly budget); psychographic information (people who share similar interests); contact interactions with communications (e.g., visits to pages, clicks on links, opening of emails); contact's purchasing behavior and purchase history (e.


g. products purchased, products added to cart); contact stage in the purchasing cycle. To learn more about how to use contact information to prepare an email marketing campaign , we have a great guide in our Help Center -> Getting Started with Email Segmentation 4) Definition of objectives, targets and content Another criterion with which to segment the mailing list is the objective you want to pursue for your email marketing campaign. You can actually pursue more than one objective , and based on these choose which contacts to intercept ( target ) and with what type of message ( content ).