An increasingly less loyal consumer

[nrumohammad0]

It's all a matter of evaluation, both by companies and by customers. So what to do? The management of renewal and road accidents can become, from the insured's point of view, an opportunity to choose, evaluate, judge; but from the company's point of view, this can represent a turning point. A favorable juncture for the purpose of increasing customer engagement within an omnichannel customer experience strategy .




In both of these two cases just mentioned, all insurance companies compete on afghanistan consumer email list equal terms, considering that the insured is now "on board". The advantageous price, which presumably had the role of a decisive, dispositive factor that led to the choice of taking out a given policy, is now no longer the key element.

At this stage of the insurance-insured relationship, customer retention and omnichannel customer experience mechanisms come into play , where personalization of communications makes the real difference. In this regard, it is essential to have an effective digital strategy and leave nothing to chance.