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2% 171-180 51.9% 131-140 51.73% 1-10 47.75% 121-130 47.61% Top 5 Open Rates By Subject Length Subject character length Open rate 211-220 29.81% 241-250 31.61% 251-260 32.31% 181-190 33.99% 221-230 35.52% Worst 5 Open Rates by Subject Length 12. Are these just words? Can single words, alone, influence the success or failure of an email marketing campaign? Pundits often talk about how using a word that's close to marketing jargon in your subject lines can dramatically help your open rates. The data demonstrates (almost) the opposite. What works , especially with regard to opening rates, are those terms in the subject line that suggest a certain usefulness and concreteness , such as “newsletter” “guaranteed” “sale” “guide” “compare” “idea/ideas “invitation” “pdf”.


For some of these terms we even exceed 58% open rate . Almost denmark telegram data forbidden , or at least discouraged, are terms such as “incredible” “unique” “offer/offers” “precious” “discounted/discounted” “hurry up”. All terms that reveal a certain exaggeration in the promise of the object . Not even the terms closest to the commercial world make a brilliant impression. You can't just type in words like that and expect people to run to your offer. Email marketing, after all, is about building relationships. And in relationships, words matter ! 13. The preheader is the object's best friend The preheader is such a complementary element to the subject that it deserves equal consideration and dignity.


Like its more famous roommate, the preheader (or preview text) is displayed before the email is even opened. Adding it can help and how the economy of your open rates. To be fair, preheaders are not widely used elements in email marketing campaigns in Italy . Barely 36% of the messages analyzed in the GetResponse report have a preview text. The data is quite eloquent, however: almost 4 percentage points more openings when the subject is accompanied by a preheader . This would push me to advise you to increasingly include the preheader in your emails and DEMs.