The latest retail industry business trends and key points in 2025

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Traditional retail moves towards new retail model
As the retail industry moves from the old to the new, the order of importance of the three retail elements has gradually changed from "goods > goods > people" or "store > goods > people" to " people > goods > places ". With the development of production technology, the importance of "goods" has gradually declined , because it is no longer easy to produce special goods to make differentiation; on the other hand, due to the advancement of digital technology and online shopping, the importance of "market" The importance has also declined because consumers can complete their purchases almost anywhere and at any time.

The new retail era implies that brands must develop business models around "people". New retail should be consumer-centered , use data to deeply understand consumer preferences, and use new new zealand whatsapp phone number technologies to allow both "goods" and "stores" to revolve around consumers to create the best consumer experience.

Understand new retail with one picture
This article summarizes the above-mentioned literal concepts of new retail into the following diagram. The new retail model is consumer-centered and develops three business activities: C2B, DTC, and OMO. It is based on the latest technologies such as big data and AI to fully integrate online, offline and logistics.

New retail meaning
New retail concept one: consumer-centered ( C2B )
The concept of C2B (Customer to Business), like new retail, was also mentioned by Jack Ma in the speech video above. Jack Ma reversed the concept of B2C (Business to Customer) into C2B and implemented it in Alibaba's business model, because he believes that business activities should not be initiated by the enterprise, but should be driven by consumers as the core. Companies should study consumer preferences and adapt their products and services to suit consumers.