videos, polls) to match audience preferences

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By examining your content topics and formats, as well as engagement rates, you can identify areas where you can improve or get ahead of the competition. Now that you have data on your own social platforms and your competitors’ social platforms, you can make practical changes, such as: Focus on topics that resonate with your audience and are currently underrepresented Adjust your brand image to better connect with your audience and create a unique image Adjust content formats (e.



g. images, videos, polls) to match audience preferences Optimize posting thailand whatsapp time and frequency based on your audience's activity patterns These insights from competitive analysis can help you increase audience engagement and develop smarter strategies. Innovate to stay ahead Of course, conducting a round of competitive analysis on social media and making relevant changes to your content is a good place to start.



But if you don’t maintain the momentum, the value of these activities will quickly fade. Competitive analysis needs to be a regular part of your strategy. We’re talking about daily and weekly reviews of your direct and indirect competitors so that you can fully understand what’s going on. In the next section, we'll look at some tools that can help you do just that.