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Here are 8 Black Hat tactics we advise you not to use.
Keyword stuffing
Keyword research is one of the essential elements of a successful SEO strategy: the words used are directly related to the terms for which a page of your website will be classified, defining its topic clearly to search engines.
The practice of keyword stuffing consists of excessive repetition of the keyword to be optimized in a text .
Initially, the frequent use of a keyword within the page, favored your positioning in the search results because the algorithm associated it with the topic considering your content relevant.
Subsequently, increasingly sophisticated algorithms began to recognize this practice as incorrect, giving less importance to the frequency with which the keyword was inserted into the page and penalizing sites guilty of keyword stuffing.