In the 2021 report , Facebook had 2.74 billion users in January 2021, up 11.8% from 2020. YouTube came in second with 2.291 billion users, up 14.5% from the previous year. The pandemic boosted Instagram usage, which rose from sixth place in 2020 (1 billion users) to fourth place in 2021 with a total of 1.22 billion users (+22%). However, this is also due to the fact that WeChat, China’s most popular instant messaging platform, which ranked fifth, showed only slight growth, going from 1.151 billion users in 2020 to 1.213 billion in 2021.
The United Arab Emirates continued to lead the list in terms of the percentage of social media users in relation to its total population, at 99% , followed closely by South Korea, which moved up one azerbaijan number data connected to social media. Taiwan fell to third place with 88.1%. The Netherlands (88%) and Malaysia (86%) rounded out the top five. As for Spain, it quickly rose from 30th place in 2020 to 14th with 80% of its users connected to at least one social network in 2021.
2020
In the 2020 edition of the study, Facebook reached 2.449 billion users, 7.8% more than the previous year. As you can see, in second place is YouTube, which had 2 billion users. In 2020, the United Arab Emirates maintained its leadership in the percentage of social media users in relation to the total population, with 99%, followed by Taiwan, with 88%, South Korea (87%), Malaysia (81%) and Singapore (79%). In the case of Spain, it fell to 30th place: 62% of the population used social media, an increase of two points compared to the figure for the previous year. Among the countries with the lowest social media penetration rate are North Korea, Eritrea (0.6%) and Sudan (0.7%).