eLearning conversations with José Lozano

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Written by Andrea Malvido
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José Lozano Galera (Barcelona, ​​1957) is the President and CEO of AEFOL EXPOELEARNING, SL, the company that has been organizing, together with IFEMA, the latest editions of the EXPOELEARNING International Congress and Professional Fair , the largest e-learning event in Spanish in the world. In its 18th edition, held at the Feria de Madrid on March 28 and 29, it broke all participation records with more than 6,000 visitors from 40 countries and 31 exhibitors.

This year, 2019, they have held 25 benin phone data editions of this fair: 18 in Spain and 7 in Latin America. Since its foundation in 2001, AEFOL has organized more than 200 e-learning events in 12 countries, being the world leader in this field.

José Lozano holds a degree in Hispanic Philology from the University of Barcelona and a PDD from IESE. He has taken and taught numerous courses and is currently the director of three Masters at the IEBS Business School and a professor at the UAB - Autonomous University of Barcelona.




What does innovation in education mean to you?
Thinking that what you do every day is not the best you can do, it is not your final goal, that you can do your job much better, whether in a classroom or on a virtual campus, in an office, thinking every day about how you can fulfill your mission, achieve your dreams, better serve people, the students who depend on your good knowledge and work. Always looking for that spark that pushes us to do things differently, to leave our comfort zone, to broaden our horizons, to be nonconformist. Seeking excellence, all of that is innovation for me and we have always applied it at AEFOL with the magnificent results, if I may say so, that everyone knows.



What are the objectives of eLearning?
E-learning is personalized online training, without distances. The ultimate goals are the continuous improvement of the person, helping the human being to progress every day, just when he or she needs it. Providing the training that will help him or her to do his or her daily work better, to be a better professional and person, to share his or her knowledge, and I dare say, to be happier. An e-learning that does not make our students happier is not a good e-learning, to just cover the paperwork there are already thousands of dull and boring courses.