Does e-commerce have prospects in Russia? Comparison with global statistics

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Over the past few years, e-commerce has firmly established itself not only in the market, but also in the lives of consumers. “She scrolls through the feed on Wildberries before going to bed, he looks at cars on Avito” – this is the routine of 41.7% of Russians ( Gazeta.Ru cites a Wazzup survey).

E-commerce is everywhere. And, as statistics show, its influence and success will only grow. Alena Sidorenko, CEO of affiliate marketing company SmartLeads, spoke in more detail about the development of e-commerce.

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How is e-commerce developing now?
This year, global online sales will increase by 8.8% and amount kenya whatsapp phone number to $6.3 trillion ( data from EMARKETER, formerly Insider Intelligence ).



20.1% of retail purchases will be made online, which will negatively affect offline businesses. But at the same time, it will give them the opportunity to reach a new level - to expand the range of offers, increase coverage and become open to users 24/7.

For a full-fledged online business, despite the growth of global sales to 23% by 2027, the situation will be difficult. E-commerce is booming, competition is growing. Entrepreneurs have to look for additional points of contact with the user and creative ideas to retain attention.

This is especially true for e-commerce in Russia. According to Data Insight estimates , if online sales increased by 48% in 2023, then by the end of 2024 they will grow by only 36%, and by 18% in 2026.


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Analysts predict a slowdown in the growth rate of online sales. The peak occurred during the years of the pandemic, when there was an urgent need for e-commerce and a less competitive environment. Now the market is actively replenishing, so it is quite difficult to maintain the previous pace due to the migration of buyers from shrinking traditional trade. Plus, it is important to consider that more than 50% of Russians continue to visit offline stores.