Products are used to solve people's pain

[sabarina38]

Points and meet their needs. Brand and price are empowerment on products. Brand is like a hat on a product, which is used to distinguish it from competitors and accumulate long-term brand asset value. Price is an act of economic transaction. 1 ) Name I have relatively high requirements for brand naming. It must meet the following requirements: easy to remember (the words must be simple, using words that already exist in people’s minds), clear at first glance what it does, and able to be registered . The quality of the name directly determines the cost and expense of your subsequent promotion. 2 ) Symbol ( logo ) There is only one principle for designing symbols: according to you.




Design based on the value you want to promote. (It would be best if people can tell what the value is at a glance) 3 ) Color Colors are visually appealing to people. The beauty of a symbol depends not only on its phone leads shape but also on its color . Endorsement is an external force behind a product that can be used to enhance its popularity and increase consumer favorability, so it is important to use endorsements well. 5 ) Story People are emotional animals. Writing a good brand story and conveying the brand's emotional value will gain consumer recognition, which will have a certain effect on later social marketing and converting customer loyalty.


6 ) Reasons for purchase (brand positioning) Selling products is about reasons for purchase. You need to think clearly about why consumers should buy your products instead of others and what value your brand brings to consumers. You should also make it clear. The subsequent series of business operations should also support this value . My understanding of products is that products provide value to people in segmented markets, solve their pain points and meet their needs. Before selling (designing) a product, you need to understand several factors: 1 ) What levels does a complete product include? It is easiest to see in our daily life.