The professionals and small businesses that invoice. Don't write for colleagues that actually talks to colleagues: for example a photography blog if you are a photographer, a blog about trade fairs if you sell sofas. I am thinking, for example, of Isonova, a client company of mine that produces Laminil , coupled extruded polystyrene foam with which it produces many B2B and B2C products: material for architectural models, isothermal boxes , chocolate and praline packaging, panels for printing, and so on .
Each product has its ideal customers and an important azerbaijan number data part of the SEO journey we are facing consists precisely in this: breaking down the offer and being found directly by each ideal customer. So part of the blog will speak directly to the companies that produce chocolate and pralines. An article could be dedicated to the topic "exporting food products to Europe". But how do we know if the article is really of interest to the target? Simple, with the keyword study .
The editorial plan of a blog from an SEO perspective in fact starts from the analysis of the real searches that people carry out on Google every month: it is the basis for the choice of articles. Each article serves first of all to be found : then, thanks to good copywriting and good user experience, it serves to dialogue with the potential customer, creating trust and empathy.