Hotel: The Secret to Successful Online Promotion

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They are Marco Volpe, Antonio Maresca, Armando Travaglini, Leonardo Prati, Irene Schillaci and Michela Mazzotti. If you missed their webinars, which focused on the new online promotion needs of the hospitality sector, you can watch them again on the SEMrush YouTube channel .

We talked with them about specific promotion strategies for hotel facilities , the most effective Social Media Marketing techniques , the relationship between PPC and SEO , the importance of content marketing and storytelling that is consistent with the facility and the target audience. And again: who are Millennials and why is it important to know them? Everything, in reality, now revolves around them. So, if your company belongs to the hospitality sector, you cannot help but know what Millennials think, how they act and, above all, what they want , the modern travellers born of technology and social networks that have revolutionised the world of tourism.

Is there a specific web promotion strategy for hotels?
Promoting a tourist facility is not very different uruguay phone number from an e-commerce business , the dynamics are more or less the same. The peculiarity, in the case of the hospitality sector, is the role of the person who welcomes . Communication has a strong personal vocation because the role of the people who welcome the customers is fundamental.

In communication activities through the site and also in its social aspects, communication must be much more oriented and, in some cases, actually built around the people who welcome. This means less "product" and more "person": this is the winning key in the tourism sector, and all the promotional activities that will be done, must have been planned with this in mind.

Don't forget that the trust that is created between the subjects of communication is fundamental in this context. For this reason, all digital technological platforms that foster a relationship are certainly an excellent investment in the tourism sector. The actual strategy, however, changes from case to case, depending on your structure and the customer you want to intercept.