The 7 types of clients: what they are and why it is important to recognize them

Solve china dataset issues with shared expertise and innovation.
Post Reply
jrineakter
Posts: 847
Joined: Thu Jan 02, 2025 7:15 am

The 7 types of clients: what they are and why it is important to recognize them

Post by jrineakter »

There are several issues that we must consider when setting up an SME. We already know that it is essential to draw up a business plan and choose the legal form that best suits our needs.

Or we will need to develop a series of advertising strategies to make it known. Even what software will be most useful to save time and resources on easily mechanized tasks.

All of this is part of the structure on which to build a solid business. But once we get it up and running, there is something seemingly more volatile: dealing with the customer. Why? Because there are different types of customer and that involves identifying them in order to give them a personalized service and build loyalty.

In this article we are going to identify the main types of clients so that you can also have this aspect under control.


Types of clients: characteristics, how to deal with them and what mistakes to avoid
Obviously, there are as many types of clients as there are people, but there are a series of characteristics that define a certain profile and that will help us interact with them and, above all, avoid making mistakes.

It is worth remembering that for all of them, a CRM or customer relationship manager is the optimal tool that we need, both to attract potential customers and to guarantee the different purchasing processes and, above all, to offer an unbeatable after-sales service.

We have distinguished these seven essential client types:

Enthusiastic customer
Characteristics
He is a person who likes conversation, so whether in person, over the phone or even online, he is very likely to cross the line of business to tell us personal details. It is also possible france number data that he will repeat himself in his presentation.

How to treat it
As they say, with an iron fist in a velvet glove. You must show empathy. However, try to be the one who directs the purchase operation, because this type of client tends to be very expansive in conversation. Every time you have the opportunity, redirect it towards the transaction and be concise.

Mistakes to avoid
Getting carried away by a chat that is undoubtedly friendly will hinder the main objective: selling. Another big mistake is showing boredom: an enthusiastic client is a great advocate for the brand, but if he detects that we are bothered by what he is telling us, we will have lost him forever.

Automate your entire business in one place
Replace manual processes with intuitive software. Everything you need, wherever and whenever you want!

Find out
Impulsive customer
Characteristics
This is one of the most common types of customer, and perhaps also one of the most difficult. They buy based on emotions and are likely to regret the purchase. They do not respond to rational arguments and are impatient.

How to treat it
Patience will be our best weapon. This is a customer of extremes, who can change his mind in a matter of minutes, and who is distracted. We must keep the transaction process fluid, offer him a limited number of products that fit his demand and reduce the steps in the process.

Mistakes to avoid
Don't underestimate their emotions. If they are essential in a sales process, they are even more so in their case. Another key point: once they have decided what to buy, don't tempt them with another offer or another product. It will be like starting over and entering into a loop that will make you both lose time and money.

Dissatisfied customer
Characteristics
Their expectations and level of demand are very high. They are distrustful, analyse and compare everything they want to buy, and often come to us because the competition has not given them what they asked for. Be careful: they may not understand an offer or the features of a product or service and later make excuses for the misunderstanding.

How to treat it
It is important that he feels that he has the power to decide. Listen to him, do not interrupt him, use empathy and limit as much as possible what he is asking for to avoid misunderstandings. It is very useful, both verbally and by email or chat (even better if it is in writing), to use the formula: "So, what you want is...", and to specify the product or service with total precision.

Mistakes to avoid
Anticipate. If you rush, they will claim that you gave them something they didn't need. The other mistake is to ignore them. Follow up after the sale: write to them, ask them what they think of what they have bought and be proactive about any problems that may arise. Only then will you be able to turn them into a regular customer.

Demanding client
Characteristics
This is a client who knows what he wants and has probably done some research on the subject, which can sometimes make him seem arrogant or overbearing.

How to treat it
Being assertive. He expects maximum dedication and also maximum knowledge from you. Show yourself as an authority in your business segment and, after listening, make him an even more demanding proposal than he is looking for.

Mistakes to avoid
Hesitation, doubt. If you are going to have a meeting with him, prepare thoroughly for all possible scenarios. If you hesitate or contradict yourself, you will have lost him.

impatient customer
Characteristics
This is someone who values ​​their time more than normal. They want everything explained to them in detail, but without any detours that lead nowhere: they want everything clear, concise and schematic.

How to treat it
Be empathetic, gain their trust and, above all, look for graphic examples that will reduce your speaking time as much as possible. Don't beat around the bush or talk about emotions. Sharpen your practical sense and use empathy to reduce their impatience.

Mistakes to avoid
Being efficient with your time to explain something doesn't mean you should rush things. The impatient customer wants speed, but also efficiency. Leave a standard presentation in the drawer and work on one that is tailored to him: simple, to the point and empirical. Let him see in person what the thing he is going to buy does or how it behaves .

Undecided customer
Characteristics
This is one of the most complex types of customer, because their doubts often outweigh the need to purchase a product or service. If the occasion requires it, they will be accompanied by someone who can help them make a decision. They go around in circles and may not even know exactly what they are looking for.
Post Reply