SEO Consultant? Don't Get the Brief Set Up Wrong

[arafatenzo]

It becomes important for an SEO expert - based on the state of the site - to define during the consultancy the objectives to be achieved and share them with the client: good planning with a point of arrival and intermediate verification points allows you to avoid unpleasant surprises and to plan the SEO strategy with the client . Because in modern SEO a lot of work must be done with and by the client, especially with regards to content promotion, the keystone of inbound marketing .

6. Competition
One of the best ways to be successful is to know your competitors, their strengths and weaknesses. If for the prospect/customer we often have the possibility to access the analytical data (Google Analytics, Google Search Console, ...) with the competition it is a mission impossible.

For an SEO consultant, using SEMrush tools is china phone number very useful, applying the same analyses already discussed for the “Site Status”.


Analysis Tools for an SEO Consultant: SEMrush
...and without a brief?
The 6 points that I have indicated as a general scheme for setting up an SEO consultancy represent the perfect project : the ideal client, with a clear business, a clear marketing plan and an outlined promotional strategy. The SEO professional's job will be to optimize everything for search engines. This is not always the case, on the contrary: it will therefore be the job of the good SEO to be able to do his best with the information he has . With his experience and the use of numerous tools he will have to be able to reconstruct the state of the site and outline its future.

Are you also an SEO consultant? What do you think about this brief organization?
Are there any other issues that you consider important that I have not mentioned?