Why do people search for information

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Every fifth person does not use search engines because they can access a website through Facebook, Instagram, YouTube or TikTok. The data varies depending on the generation. Social networks are more likely to search for: 46% of Generation Z (born 1997-2006); 35% millennials (born 1981-1996); 18% of Generation X (born 1965-1980); 7% of baby boomers (1946-1964). Similar behavior is observed among the European audience. Platform researchTintIn 2023, 75.78% of consumers used social media to research, and 68.75% made a purchase based on something they saw on one of the platforms. Besides,HubspotIn 2023, I studied website traffic sources, which were distributed as follows: 22% - direct transitions; 17% - organic search; 16% - social networks; 14% — e-mail; 12% - media advertising; 9% - paid search; 9% - referral sources.

The mentioned brazil telegram American and Western European audiences. However, it is impossible to deny the popularity of social networks in Ukraine. As of April 2024most popular platformsin Ukraine: Facebook - 14.116 million users; YouTube - 13.772 million; Instagram - 8.954 million; TikTok - 5.140 million the growing role of social networks, real-time statistics Read also : SMM Trends 2025: 9 Tips for Effective Promotion in Social Networks on social networks? New trends have emerged as a result of changing user behavior on the Internet and improvements in social network algorithms.

Several main reasons can be identified: Visual component . Google feed is full of "blue links". Of course, for some queries, various SERP features are displayed - images, videos, local business profiles. However, the visual still loses. Trust . Social media content is messages from friends and influencers, which often conveys user experience, reviews of a product, service or establishment, unique characteristics or warnings about use. Faster interaction . Social media makes it easier to contact a brand with a question, get feedback or advice. Personalization . Google takes into account your location, previous search history, and browser settings.